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Title:Shoe Dog: Die offizielle Biografie des NIKE-Gründers
Format Type:Ebook
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Category:Business, Biography, Non fiction, Memoir, Sports

Shoe Dog: Die offizielle Biografie des NIKE-Gründers by Phil Knight

PDF, EPUB, MOBI, TXT, DOC Shoe Dog: Die offizielle Biografie des NIKE-Gründers Als junger abenteuerlustiger Business School Absolvent auf der Suche nach einer Herausforderung lieh Phil Knight sich von seinem Vater Dollar und gr ndete eine Firma mit einer klaren Mission qualitativ hochwertige aber preiswerte Laufschuhe aus Japan importieren In jenem ersten Jahr verkaufte Knight Laufschuhe aus dem Kofferraum seines Plymouth Valiant heraus und erzielte einen Umsatz von Dollar Heute liegen die Jahresums tze von Nike bei ber Milliarden Dollar In unserem Zeitalter der Start ups hat sich Knights Firma Nike als Ma stab aller Dinge etabliert und sein Swoosh ist l ngst mehr als nur ein Logo Es ist ein Symbol von Geschmeidigkeit und Gr e eines der wenigen Icons die in jedem Winkel unseres Erdballs sofort wiedererkannt werden .

Aber Knight selbst der Mann hinter dem Swoosh ist immer ein Geheimnis geblieben Jetzt erz hlt er endlich seine Geschichte Seine Memoiren sind berraschend bescheiden ungesch nt humorvoll und handwerklich meisterhaft .

Den Anfang markiert eine klassische Situation am Scheideweg Der j hrige Knight bereist als Rucksacktourist Asien Europa und Afrika ihn bewegen die ganz gro en philosophischen Fragen des Lebens Und er entscheidet sich f r einen unkonventionellen Lebensweg Anstatt f r ein gro es etabliertes Unternehmen zu arbeiten beschlie t er etwas ganz Eigenes zu schaffen etwas das neu dynamisch und anders ist .

En d tail beschreibt Knight die vielen unberechenbaren Risiken mit denen er sich auf seinem Weg konfrontiert sah die niederschmetternden R ckschl ge die skrupellosen Konkurrenten die zahllosen Zweifler und Widersacher die abweisenden Banker die etlichen Male wo er knapp einer Katastrophe entging ebenso wie seine vielen triumphalen Erfolge Vor allem aber ruft er Erinnerungen wach an die pr genden Freundschaften die Nikes Wesen ausmachen wie etwa das Verh ltnis zu seinem ehemaligen Lauftrainer dem aufbrausenden und charismatischen Bill Bowerman oder zu seinen ersten Angestellten einem bunt zusammengew rfelten Haufen von Aussteigern und Inselbegabten aus denen sich innerhalb k rzester Zeit eine unersch tterliche dem Swoosh verschworene Bruderschaft formierte .

Gemeinsam b ndelten sie ihre Kraft angetrieben von einer mutigen Vision und dem gemeinsamen Glauben an die erl sende Grenzen berschreitende Macht des Sports und schufen eine Marke und eine Kultur die vollkommen neue Ma st be setzte

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One Tin Soldier, G NGHIN GIY: T TRUYN CA NH SNG LP NIKE, Shoe Dog (Young Readers Edition), Shoe Dog: A Memoir by the Creator of NIKE, Umn vtzit, i-date, Shoe Dog: Young Readers Edition, Paterno Legacy: Enduring Lessons from the Life and Death of My Father, Bowerman and the Men of Oregon: The Story of Oregon's Legendary Coach and Nike's Co-founder, Strangled: Identity, Status, Structure and The Stranglers
Autor je zakladatelem spole nosti Nike Inc a jedn m z nejv znamn j ch p edstavitel mezin rodn ho obchodu Jako gener ln editel firmy p sobil v letech a v sou asn dob je p edsedou spr vn rady ije se svou man elkou Penny v Oregonu Jako mlad si Phil Knight tenkr t erstv absolvent obchodn koly od sv ho otce p j il pades t dolar a zalo il firmu s jedin m prost m c lem dov et z Japonska vysoce kvalitn a p itom levnou b eckou obuv V prvn m roce prod val boty z kufru sv ho vozu a vyd lal osm tis c dolar V sou asnosti dosahuje ka doro n obrat spole nosti Nike t iceti miliard dolar V dne n dob start upov ch projekt plat Knightova spole nost za zlat standard a jej fajfka je v c ne li jen pouh logo Je to symbol elegance a sp chu jedna z m la ikon kterou okam it rozpozn te i v nejvzd len j ch koutech sv ta br Ale s m Phil Knight lov k kter za t mto sp chem stoj byl v dycky zahalen tajemstv m Ve sv ch vzpom nk ch formulovan ch na rovinu s pokorou z bavn a s nejedn m p ekvapen m kone n s m vypr v sv j p b h, This book a young reader s edition of Knight s autobiography is an eye opening look into the story of Knight before his multibillion dollar company His tenacity is inspiring and will be a valuable lesson for young entrepreneurs i School Library Journal i br br Knight writes from the heart in this young adult version of his adult memoir The book takes readers from the beginning of his dream to the creation of the internationally known uber successful Nike brand i Shoe Dog i reads like a great story about how an ambition turned into a business while at the same time it serves as a guide for accomplishing great things i VOYA i br br In this young readers edition of the i New York Times i bestseller Nike founder and board chairman Phil Knight offers a rare and revealing look at the notoriously media shy man behind the swoosh i Booklist i starred review opening up about how he went from being a track star at an Oregon high school to the founder of a brand and company that changed everything br br i You must forget your limits i br br It was only when Nike founder Phil Knight got cut from the baseball team as a high school freshman that his mother suggested he try out for track instead Knight made the track team and he found he could run fast and even more he liked it br br Ten years later young and searching Knight borrowed fifty dollars from his father and launched a company with one simple mission import high quality running shoes from Japan Selling the shoes from the trunk of his car to start he and his gang of friends and runners built one of the most successful brands ever br br Phil Knight encountered risks and setbacks along the way but always followed his own advice Just keep going Don t stop Whatever comes up don t stop Filled with wisdom humanity humor and heart the young readers edition of the bestselling i Shoe Dog i is a story of determination that inspires all who read it br br The Young Reader s Edition is an abridged version of the internationally bestselling adult book and it features original front matter and back matter including a new introduction and A Letter to the Young Reader containing advice from Phil Knight for budding entrepreneurs, This biography of Joe Paterno by his son Jay is an honest and touching look at the life and legacy of a beloved coaching legend Jay Paterno paints a full picture of his father s life and career as well as documenting that almost none of the horrific crimes that came to light in took place at Penn State Jay Paterno clear headedly confronts the events that happened with cool facts and with passion demonstrating that this was just one more case of an innocent man convicted by the media for a crime in which he had no part Noting that the scandal itself was but a short moment in Joe Paterno s life and legacy the book focuses on Paterno s greatness as a father and grandfather his actions as a miraculous coach to his players and his skillful dealings with his assistant coaches A memorial to one of the greatest coaches in college football history the book also reveals insightful anecdotes from his son and coaching pupil, The Stranglers occupy a paradoxical position within the history of popular music Although major artists within the punk and new wave movements their contribution to those genres has been effectively quarantined by subsequent critical and historical analyses They are somehow outside the realm of what responsible accounts of the period consider to be worthy of chronicling Why is this so Certainly The Stranglers seedy and intimidating demeanor and well deserved reputation for misogyny and violence offer a superficial explanation for their cultural excommunication However this landmark work suggests that the unsettling aura that permeated the group and their music had much more profound origins ones that continue to have disturbing implications even today The Stranglers it argues continue to be marginalised because whether by accident or design they brought to the fore the underlying issues of identity status and structure that must by necessity be hidden from society s conscious awareness For this they would not be forgiven